Emerging Markets

Emerging Market Opportunities for Starbucks Franchise & Licensing Growth.

Explore high-potential markets where urban growth, tourism, premium retail expansion, airport development, hospitality investment, and consumer lifestyle change may support future Starbucks development opportunities.

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Emerging Market Radar

Opportunity strength may be shaped by retail infrastructure, premium consumer demand, tourism growth, real estate quality, and qualified local operating capacity.

Tourism & Hospitality Growth88%

Premium Retail Expansion84%

Urban Consumer Demand81%

Operator Readiness76%

Featured Emerging Markets

High-potential growth markets for future development review.

These markets may offer opportunity through premium retail, hospitality corridors, tourism, airports, urban development, and expanding consumer demand.

Africa

Kenya

Regional business hub with growing malls, premium retail, hospitality, and airport-led commercial activity.

Primary signalUrban Retail

Best fitMalls / Airport

PriorityEmerging High

Africa

Ghana

Growing urban consumer base, hospitality investment, premium retail activity, and strong regional positioning.

Primary signalConsumer Growth

Best fitUrban / Mall

PrioritySelective High

Africa

Rwanda

Business tourism, organized development environment, hospitality growth, and destination investment momentum.

Primary signalHospitality

Best fitHotel / Airport

PriorityEmerging

Central Asia

Uzbekistan

Urban modernization, tourism growth, commercial development, and increasing international brand appetite.

Primary signalMarket Opening

Best fitUrban Retail

PriorityEmerging

Southeast Asia

Cambodia

Tourism corridors, urban commercial growth, hospitality development, and expanding consumer lifestyle demand.

Primary signalTourism

Best fitUrban / Hotel

PrioritySelective

South Asia

Bangladesh

Large consumer base, rapid urbanization, retail development, and growing middle-class demand in major cities.

Primary signalScale

Best fitCity Retail

PriorityEmerging High

Latin America

Panama

Regional connectivity, tourism, logistics, airport traffic, and premium commercial districts.

Primary signalTransit Hub

Best fitAirport / Mall

PriorityHigh

Island / Africa

Cape Verde

Tourism-driven island development, airport access, resort activity, and destination retail potential.

Primary signalTourism

Best fitResort / Airport

PriorityIsland Focus

Opportunity Signals

What makes an emerging market stronger.

Strong emerging markets often show a combination of retail modernization, growing consumer spending, tourism development, hospitality investment, quality real estate, and qualified operating partners.

Premium mall and lifestyle center development

Airport expansion and international passenger growth

Hotel, resort, convention, and tourism investment

Urban middle-class growth and café culture adoption

Qualified operators with foodservice or franchise capability

Market Readiness Risks

What may delay development readiness.

Some markets may have attractive demand signals but require further review due to operational complexity, limited premium real estate, supply chain constraints, or insufficient local operator depth.

Limited premium commercial locations

Weak foodservice infrastructure or supply chain depth

Insufficient local operating partners

Low daily transaction density in target districts

Regulatory, leasing, or concession complexity

Emerging Watchlist

Additional markets for future opportunity review.

AfricaTanzania

AfricaUganda

AfricaSenegal

AfricaCôte d’Ivoire

AfricaBotswana

AfricaNamibia

Central AsiaGeorgia

Central AsiaArmenia

Central AsiaAzerbaijan

AsiaNepal

AsiaSri Lanka

AsiaLaos

Latin AmericaCosta Rica

Latin AmericaPeru

Latin AmericaColombia

CaribbeanSaint Lucia

CaribbeanJamaica

IslandFiji

Submit an emerging market opportunity.

Share your target country, operator profile, real estate access, hospitality environment, travel corridor, or market development interest for review.

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